fbpx

Creating a Winning Company Culture in the Roofing Trade

Company culture directly reflects the values of leadership and is unique to each company. Yet it remains an often-overlooked aspect in the Trades, even though it can have a major impact on recruitment, retention, quality, and profitability. As leaders, we set the atmosphere for our workforce, and that climate sets expectations for diligence and quality.

There are both subtle and obvious ways to establish a company culture, but creating a winning culture requires planning and continuous improvement. If you want your employees to invest their talent, time, and loyalty with your company, employees of all levels should expect trust and respect in return. Benefits may seem costly but are a very effective way to ensure your employees know you have their best interests in mind.

From the office staff to owners, from the greenest labourers to the highest skilled tradespeople, your company should be one team with common goals benefiting the clients and the organization as a whole.

Read the article by Jef McCurdy at Coo Ro Co.

Cementitious_Roof_Coating

Cementitious Roofs: Marrying The Old With The New In The World Of Coatings.

Modern cementitious roofing products are a world away today from the poor reputation earlier products developed in the 1970’s when awareness grew of the dangers of the asbestos content in many of them.

Elite Roofing Supply_sm

Please Join Us for an Exclusive Ecodur Live Demo [Elite Roofing Supply, AZ]

Please Join Us for an Exclusive Live Demo

Thursday, Feb 21, 2019, at 11:00am to 1:00pm

Location: Elite Roofing Supply

4600 W. Glendale Ave

Glendale, AZ

Free Food will be available.

asbestos_large

Stop ‘Killer Asbestos’ Entirely Says Coatings Boss as US Imports ‘Surge’ Over Last Year’s.

Phoenix, AZ. “There’s a popular misconception that asbestos has been totally banned in the US. Not so, our imports of this carcinogenic material are positively surging right now,” stated Castagra Products, Inc., CEO, Peter Roosen.

The latest statistics show the US imported 272 metric tons of asbestos in August alone, bringing the year’s total to more than 550 tons with the year end total set to close at nearly double the 2017 figure of 340 tons.

Coating carpark deck

Coating and Reviving a 15 Year Old Multi-Storey Carpark with Ecodur

Multi-storey car parks in the United States date back to 1918 when what is believed to have been the first was built at the Hotel La Salle at 215 West Washington Street in the West Loop area of downtown Chicago, Illinois.

“Adhesion is Key to Roofing Performance and Durability,” Says Coatings CEO.

Phoenix, AZ. “It’s all about adhesion, both with the coating itself and the new generation of cool topcoats. You can have a superbly aggressive coating in grip power terms, but, if it does not provide the ideal substrate for over-coating with acrylics and silicones, then it’s not right for cool roof jobs,” stated Castagra Products’ CEO, Peter Roosen.

International_Roofing_Expo_sm

Castagra Set to Attend International Roofing Expo in 2019

There are industry showcase events that one simply must attend, and the 2019 International Roofing Expo in Nashville, February 11-13, 2019, is absolutely one of those.

Mixing Ecodur Roof Coating

Ecodur – The One-Stop VOC-Free Roof Coating That Takes On The Toughest Conditions.

Phoenix, AZ. “We don’t need a dozen variants of our core coating Ecodur because, simply, it has such a broad range of high-performance characteristics for various roofing conditions that we don’t need them,” stated Castagra Products, Inc. CEO, Peter Roosen.

The Higher Performance of Two-Part Roof Coatings ‘Winning’ Over One-Part.

Phoenix, AZ. “Flat roof coatings and membranes are progressively becoming more and more high tech as performance demands and expectations grow for cool, solar and green roofs,” said Castagra Products, Inc., CEO, Peter Roosen.

Coating Asphalt Emulsion_sm

Roof Coating Care Like Human Skin Care, Says Top Industry Expert

Phoenix, AZ. Jerry Brown, a 47-year veteran of the roofing industry says when he teaches class on roof repairs and restoration, he likens it to how we should be protecting our skin.

“The primary purpose of roof coatings in Arizona is to protect the roof from UV degradation and cool the roof. This is like you putting sun blockers on your skin to prevent damage and even skin cancer. The sun destroys roofs with its UV radiation and the heating and cooling effects of thermal shock also damage them so cool coatings, typically white, are of equal importance too.”

Contact us

Mainline: 1 (888) 388-2935 (Toll Free US/Canada)

International Inquires: 1 (303) 483-3245

Email: info@castagraroofing.com

Coating Specification Assistance:
technical@castagraroofing.com

castagra-symbol-10

Copyright © 2018 Castagra. All Rights Reserved. Developed by iTec