Company culture directly reflects the values of leadership and is unique to each company. Yet it remains an often-overlooked aspect in the Trades, even though it can have a major impact on recruitment, retention, quality, and profitability. As leaders, we set the atmosphere for our workforce, and that climate sets expectations for diligence and quality.
There are both subtle and obvious ways to establish a company culture, but creating a winning culture requires planning and continuous improvement. If you want your employees to invest their talent, time, and loyalty with your company, employees of all levels should expect trust and respect in return. Benefits may seem costly but are a very effective way to ensure your employees know you have their best interests in mind.
From the office staff to owners, from the greenest labourers to the highest skilled tradespeople, your company should be one team with common goals benefiting the clients and the organization as a whole.
Read the article by Jef McCurdy at Coo Ro Co.